Beat Web plans, builds and optimises your Meta advertising. With our own consent-safe tracking technology you know what every campaign actually delivers, not just what it costs. Management from SEK 3,990 per month, and you decide the ad budget.
Meta advertising, often called Meta Ads, is paid advertising on Facebook and Instagram through Meta’s ad platform. Unlike Google Ads, where you capture customers already searching, Meta ads reach the right audience before they start looking: based on interests, behaviours and similarity to your existing customers. That makes Meta strong for building awareness, driving traffic and creating demand.
We define who the ads should reach and why, based on your customers and your data instead of guesswork.
Messages and formats made for the Facebook and Instagram feed, tested against each other until we know what works.
We install our own tracking technology that measures both in the browser and on the server. Better data for Meta means better optimisation.
The tracking fully respects the visitor’s cookie choices. You get measurability without compromising on GDPR.
Budgets, audiences and ads are adjusted continuously based on results, week by week.
Cost, reach, clicks and conversions are reported in the same transparent report as the rest of your visibility.
More and more clicks cannot be tracked with a browser pixel alone: cookie choices, ad blockers and browser privacy protections eat away at the data. That is why we built our own tracking solution where Meta’s Conversions API sends the events from the server, while the visitor’s consent is respected at every step.
The result is that Meta gets better data to optimise on, and you see more of the business your ads actually create.
Meta ads reach customers before they start searching, building awareness and interest. Google Ads captures them at the moment of purchase. The two reinforce each other: someone who has seen you in the feed clicks more often when you appear in the search results. We run both channels and report them in the same report.
Our management starts at SEK 3,990 per month. The ad budget paid to Meta comes on top and is decided by you. We help you set a level that matches your goals before anything starts.
Both are reached through the same Meta campaign, and the platform automatically steers the budget to where your audiences respond best. Where your customers are depends on age and industry, and we see that quickly in the data once the campaign is running.
Yes, often better than its reputation. Decision-makers scroll Facebook and Instagram too, and the cost per impression is often lower than in search advertising. For B2B it comes down to the right audience targeting and content that speaks to the professional role rather than the private individual.
The Meta Pixel measures what visitors do on your website through the browser. The Conversions API sends the same events directly from the server, capturing what the pixel misses when cookies are blocked. We install both with our own consent-safe technology, so the measurement complies with GDPR.
The ads start showing as soon as Meta approves them, usually within a day. Then allow a few weeks of learning while the algorithm finds the right people in the audience before the cost per result stabilises.
You get cost, reach, clicks and conversions reported in your monthly report, together with the rest of your digital presence. All gathered in the client portal, open around the clock.
Book a free consultation. We look at your audience, your market and what budget your goals require, and you get a free quote before anything starts.
Email · info@beatweb.se
Phone · +46 10 13 88 200
Opening hours · Weekdays 08:00–17:00 (CET)
